YuGrow
A ground-up mobile app experience for a platform helping women grow personally and economically — from a personalised growth diagnostic to a daily habit-forming journey of guided content, progress tracking and real rewards.
YuGrow set out to close the economic gender gap by giving women a platform that meets them exactly where they are — a personalised growth diagnostic that turns self-reflection into a clear starting point, and a daily rhythm that keeps them coming back.
I designed the complete user journey end-to-end — from onboarding and diagnostic through to daily content, community and rewards — translating a considered behaviour-change model into an interface, illustration system and gamification layer built for daily use.
A starting point, personalised.
A guided onboarding flow leads into a personalised growth diagnostic, turning self-reflection into a clear, individual starting point rather than a generic welcome screen.
Growth doesn’t happen alone.
Beyond the diagnostic, a Mindset content library and daily session player build a consistent habit, while coach booking and community features connect users to real support — closing the loop with a rewards system that turns consistency into something tangible.
How I got there.
Discovery & Diagnostic Design
Information Architecture
Wireframing & User Flows
Visual & Illustration System
Gamification & Interaction Design
Documentation & Handoff
Where I focused.
UX Strategy & User Flows
Mapping the full journey from onboarding through diagnostic, daily content, community and rewards.
Diagnostic Design
Defining the growth model and the questions that power a personalised diagnostic.
Gamification & Interaction Design
Designing the streaks, rewards and feedback loops that keep the habit going.
Visual & Illustration System
A distinct, warm visual language and custom illustration set built for the brand.
What it delivered.
A complete, developer-ready UX specification covering onboarding, diagnostic, daily content, community and rewards.
A distinct visual language and illustration system that gives the app a warm, recognisable identity.
An engagement system designed to turn a one-off download into a daily habit.