Nescafé Rewards
A rewards and e-commerce app experience for Nescafé’s loyalty programme — from sign-up and receipt-linked rewards to a personalised coffee shop and a points system that turns everyday purchases into real value.
Nescafé wanted every purchase to feel rewarded — whether that’s a jar from the shop shelf or an order placed directly in the app. The goal was one connected loyalty experience that links receipts, purchases and points into a single, simple balance.
I designed the complete journey end-to-end — from sign-up and rewards linking through to personalised product discovery, shop and checkout — built around Nescafé’s bold, familiar brand identity.
Every purchase, rewarded.
Getting started takes a few simple steps — creating an account and linking rewards by scanning a receipt or barcode, so points start accumulating from the very first purchase.
Coffee, the way you like it.
A short preference quiz — how you take your coffee, how intense you like it — turns product discovery into a guided, personal recommendation rather than an open-ended search.
From cart to rewards, in one flow.
A full shop experience sits alongside the rewards programme, so browsing, checking out and earning points all happen without leaving the app.
How I got there.
Discovery & Requirements
Information Architecture
Wireframing & User Flows
Visual & Brand System
E-Commerce & Interaction Design
Documentation & Handoff
Where I focused.
UX Strategy & User Flows
Mapping the full journey from sign-up through rewards linking, shop and checkout.
Loyalty & Rewards Design
Designing the points system, tiers and redemption flows that reward everyday purchases.
E-Commerce & Shop Design
Product discovery, a coffee preference quiz and a full shop-to-checkout flow.
Visual & Design System
A bold, brand-true visual language built around Nescafé’s identity.
What it delivered.
A complete, developer-ready UX specification covering sign-up, rewards linking, shop and checkout.
A personalised discovery flow that matches each user to a Nescafé product suited to their taste.
A loyalty system designed to turn everyday coffee purchases into an ongoing, rewarding relationship.