Jacaranda Music Festival 2025
A living festival identity for one of Zimbabwe’s defining music weekends — brought to life through campaign art direction, large-format event branding and the energy of the people on the ground.
Designed for the campaign. Built for the experience.
The 2025 Jacaranda Music Festival brought artists, audiences and partners together in Harare from 3–5 October. The brief was to create a visual world bold enough to build anticipation before the festival and flexible enough to remain recognisable across the live environment.
The refreshed system pairs the festival’s musical logo with a deep purple, vivid orange and warm cream palette, layered collage, floral imagery and rhythmic line work. The result moves naturally from social announcements ahead of the festival to full-scale live experiences at the centre of the festival’s visual language.
From feed to fascia.
Recognisable at scale
The logo, palette and campaign artwork remain clear from intimate social posts to full stage screens and fascia.
One connected world
Digital campaign assets and the physical event environment feel like parts of one coherent experience.
Where I focused.
2025 Campaign Art Direction
Developed the colour, typography, collage and graphic language around the Jacaranda festival logo.
Information Design
Structured dates, venue and artist line-up information across clear, high-energy campaign formats.
Event Branding
Extended the system onto stage screens, fascia, banners and environmental touchpoints across the live festival.
Visual Storytelling
Connected the designed identity with authentic event photography to show the campaign in action.
What it delivered.
A distinctive 2025 campaign identity visible before, during and beyond the festival weekend.
A flexible brand system that translated confidently from artist announcements to a large live-event environment.
A richer visual record centred on the artists, audience and atmosphere that make Jacaranda what it is.